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Immediately after several years of opposition, eHarmony is preparing to agree to social network. The company is actually hiring advertisers to turn the fresh medium, that it provides previously used to have brand name strengthening, to your an immediate-response route.

The favorite relationships web site’s President, Give Langston, intends to build the in a quote so you can reassert eHarmony’s background inside a dating ored with applications such as for instance Tinder and you can Bumble. During the February, Langston revealed eHarmony got as much as 750,000 paid down members and you will ten billion productive profiles, comparable since it has experienced because 2012. Tinder, at exactly the same time, had 1.8 mil premium pages and fifty billion people making use of the software from inside the February.

But rather than just just be sure to wade bottom-to-toe that have Tinder and you may Bumble to own 20-things single men and women, the changes is geared towards profitable more than those in their 30s, an audience most readily useful suitable for the fresh new enough time-title matchmaking eHarmony attempts to remind

To quicken eHarmony’s development, Langston, who was simply before CMO, wants marketers who will “help us attract more away from paid back public, alot more away from articles and a lot more out-of digital mujeres tГ­picas DanГ©s videos.”