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Of the many change slated for release, Segal cards one to Ruby provides finally removed Ashley Madison’s well-known, controversial slogan: “Every day life is Short. Has actually an affair.” Told you Segal, “It actually was a restricting name that’s away-old and you can will not consult with this new wide variety of contacts anybody look for into Ashley Madison. Next to 45 % of our users try single, more fifty percent was attached as they are shopping for an effective few knowledge.” He additional, “Whenever you are leftover correct to your sources, Ashley Madison has to progress, build, and you may attune in order to modern sexuality from inside the 2016.” And therefore seem to, comes with (but is not restricted to) having an affair.

As of Tuesday, the new tagline for Ashley Madison reads “Find Your Moments,” and rather than its signature wedding ring icon and “hush” imagery, users will now see a “modern, discreet wordmark” as the brand’s logo. And on paign and series of television advertisements, slated to air in the U.S., U.K., Australia, and Canada. If you’re, you know, curious, you can check out a preview of the ads here.

“Anybody head to Ashley Madison to track down cause, butterflies, and you can the newest skills,” Segal explained. “Ashley Madison embraces unlock-minded and adventurous individuals from the stroll from life. We hope the brand new strategy connects with people and you can reflects what they are selecting once they join the Ashley Madison area.”